ASEAN, the Association of Southeast Asian Nations, is a regional intergovernmental organization comprising ten countries in Southeast Asia, which promotes intergovernmental cooperation and facilitates economic, political, security, military, educational, and sociocultural integration among its members and other countries in Asia.

ASEAN countries have a total population of 650 million people and a combined gross domestic product (GDP) of $2.8 trillion. The group has played a central role in Asian economic integration, spearheading negotiations among Asia-Pacific nations to form one of the world’s largest free trade blocs and signing six free trade agreements with other regional economies.

ASEAN also regularly engages other countries in the Asia-Pacific region and beyond. A major partner of Shanghai Cooperation Organisation, ASEAN maintains a global network of alliances and dialogue partners and is considered by many as a global powerhouse, the central union for cooperation in Asia-Pacific, and a prominent and influential organization. ASEAN hosts diplomatic missions throughout the world. Members are Indonesia, Philippines, Vietnam, Thailand, Myanmar, Malaysia, Cambodia, Laos, Singapore and Brunei. Observers are East Timor and Papua New Guinea.

ASEANTA is an organisation that comprises the public and private sectors from the ASEAN countries. These sectors include the National Tourist Organisations (NTOs), hotel associations, travel associations and national airlines as charter members. ASEANTA is a tourism body that promotes the growth of travel into and intra-ASEAN. ASEANTA also initiates and participates in marketing, manpower, community, research and representation projects that contribute to the goals of tourism.

ASEANTA has been successfully promoting the sustainable tourism industry in ASEAN to increase economic value and be environmentally friendly at the same time under a single destination marketing campaign. ASEANTA provides support to travel and tourism businesses to meet and exchange view under the concept of “Advancing Partnership for Sustainability” or “Sustainable long-term cooperation” in order to push the ASEAN tourism sector.